Custom Packaging: Retail Design Trends for 2014

The custom packaging industry is constantly changing and evolving and so keeping up with the current trends is really important. In an effort to keep you up to date, we have compiled a list of the latest and greatest trends in the industry. Check them out!

Custom Packaging Trends for 2014:

1.     The psychology of colour. Colour has always been important, but now it is more than just what looks good. Think instead about what each colour means. For example, blue usually translates as trust, honesty, reliability, and strength, whereas red symbolizes energy, action, passion, and excitement. Think about who you are targeting and how colour psychology can help you attract those customers.

2.     Minimalist design. Simplicity is making a huge comeback. Simple, clean designs that work to showcase and highlight your product, without all of the background noise. Keeping things simple, not busy, is a highly effective way of emphasizing your branding. Just make sure that your packaging is high quality, because simplicity done poorly just looks boring.  

3.     Eco-friendly. Both packaging materials and packaging design can benefit greatly from a focus on the environment. Now more than ever, customers are increasingly aware of what is good for the earth and what is not – and this greatly influences their purchasing behaviour. Highlighting the fact that your packaging is created at a facility committed to sustainability goes a long way, as does the fact that it is recyclable. 

4.     Nostalgia. There is a lot to be said for tradition, and creating that connection with shoppers can be a fantastic way to increase sales. Old-fashioned graphics and designs can help to establish those connections. Vintage packaging can help create a feeling of authenticity.

5.     Customization and personalization. Although taking advantage of the benefits of the latest trends is a great way to get noticed, you also can’t deny the importance of a unique design. Attracting attention can be easily achieved with a design that is rare and distinctive. Think outside the box. Your packaging needs to differentiate you from your competitors, and a unique design that is complimented by the newest custom packaging trends is a great way to achieve this!

Custom packaging has become a very specialized industry, and taking note of and utilizing the latest trends is crucial.

Packaging Technologies Inc. can help you come up with a design that takes into account these newest trends – getting you the attention you want and need to stay ahead of the competition. For more about the latest custom packaging trends, please call 1-800-303-5883.