It is no
secret that colour is about far more than just what looks great – although of
course this is important. In the retail industry, colour means a great deal as
far as attracting customers, and your custom creative packaging should reflect
this in order to be effective.
The
psychology of colour plays a major role is garnering the attention of your
targeted consumer. But how do you determine which colours will be the most
effective, and how can you use them to their greatest advantage?
Check out
this great infographic from Fast Company that can help you better understand
what each colour means when it comes to colour psychology and purchasing
behaviour!
When it
comes to colour, make sure that your creative packaging not only looks great,
but that it has meaning that customers can connect with. And when you decide to
take advantage of the psychology of colour, make sure that you go with a
packaging company that can offer you the highest quality printing that will not
dilute or dull the colours you have carefully chosen. Go with pre-print rather
than post, as it is more vibrant, brighter. Colour means something, so your
colour needs to be the best it can!
When it
comes to colourful creative packaging, Packaging Technologies Inc. has you
covered. Contact us today to get a design started that will garner real
results: 1-800-303-5883.
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