It is no surprise in today’s digital world to hear about the
rise of online shopping and how many stores are continually trying to adapt and
maintain a hold on their in-store sales. A consumer’s ability to jump online
whenever they want, from wherever they are, has had many an impact on various
businesses – and there have been significant changes as a result. But what
about online grocery shopping - what impact is it having?
Perhaps just as predictable, it seems as though the
convenience of purchasing a book or a new jacket online just doesn’t translate
the same way when it comes to grocery items. When it comes to buying online,
grocery continues to lag behind – the trend still seemingly to buy in-store
when the need arises.
So, knowing this, does that mean then that online shopping
really doesn’t impact consumer behaviour when it comes to the CPG industry? Not
quite. Just because most are not, doesn’t mean that all are not. So the
question then is not if it is impacting (since it clearly is), but rather how.
There are a number of impacts – most notably the decreasing
reluctance to buy online, especially those items than are non-perishable and
can be stored for weeks on end. But consumer behaviour in store has also
changed, and those in the CPG industry have had to change as well. So is the
online shopper the newest objective, or is the consumer shopping in-store still
the most important target?
The in-store shopper still needs to be a main focus – and
the best way to do this is with effective packaging solutions. Ok, you get
that, but the same old, same old, just won’t work as well when it comes to
beating out the competition. And smart packaging can also mean huge ROI when it
comes to impulse purchases – great packaging that sparks interest or draws a
customer in can mean huge results for your bottom line.
What about those purchasing online? Does packaging matter
here? Absolutely! Smart packaging solutions in this case means taking advantage
of the free advertising by turning a boring old shipping box into an
eye-catching, thought-provoking container for goods. Think about the route that package takes from
warehouse to consumer – there is a market here that continues to go untapped!
When it comes to the impact of online shopping on the
grocery industry, most will readily admit that these have not been as visible –
but that doesn’t mean that you shouldn’t be cognizant of them or taking
advantage with custom packaging that gets attention.
For more intelligent packaging solutions please contact
Packaging Technologies Inc. by calling 1-800-303-5883 or visit www.ptibox.com.
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