Custom Packaging Trends: Multi-Sensory Sensation

When it comes to custom packaging trends, multi-sensory packaging is a trend that seems to be sweeping the nation. Across North America, brands are looking to their packaging as a way in which to garner consumer attention and drive sales in store.

Here is a great example. Earlier this year, Anheuser-Busch introduced their tequila flavoured beer, Oculto. In an effort to entice, they included labelling which features pressure sensitive labels with mask motif and tactile ink typefaces. The reverse of the label also incorporates a thermochromics ink, which changes colour in response to variations in the temperature of the beer. Read more about it here: http://www.foodbev.com/news/anheuser-busch-inbev-adopts-multi-sensory-label-for-oculto-tequila-beer/.

According to VP of Marketing Jorn Socquet, “Oculto packaging is an innovation in itself. It brings to life a look that is premium, seductive and energetic. It features a multi-sensory experience, including multiple crown graphics, tactile printing and black-light inks.” Anheuser-Busch joins a slew of other brands taking their packaging to the next level.

What is the key takeaway here? Differentiation. Anything that helps you stand out in the crowd - and let’s face it, those shelves can feel pretty crowded - is a good thing. Presenting a fresh, innovative look, one that is designed to create a buzz and capture the attention of consumers, is great.

Is multi-sensory the only way to go? Sure, it is a fantastic approach, one we love, but there are other ways.

-         Innovation. A package that does more than just house a product, whether it acts as a platform for serving, can be reused, etc., seems to be one of the most popular custom packaging trends for 2015.

-         Authenticity. People seem to be really interested in more natural, raw packaging featuring a more authentic look. This means a more minimalist approach with a fresher, ‘less is more’ design.

-         Quality. Quality never seems to lose traction, and when your packaging is your voice, this is important. People equate quality with class, and so when you are using high quality inks and processes that ensure top-quality end product.

Custom packaging trends are changing all the time, and to stay competitive you have to stay up-to-date. Packaging Technologies Inc. can help you design and create a package that hits the target. Call us today at 1-800-303-5883.