Weather determines what people all
over the globe wear, what they eat, where they go, what they do, even what and
when they purchase. Weather plays a significant role in the marketplace and
marketers today are using big weather data to manage these opportunities to
increase sales.
Studying the weather is not new.
Insurance companies and farmers have been using almanacs since Robert B. Thomas
published the first one back in 1792, watching the weather forecast to predict
weather catastrophes and favourable crops.
According to CBC radio host Terry
O’Reily, “Predicting the weather plays an enormous role in the world of
advertising and marketing, too. Weather determines what products sell and which
don't, and it influences our moods when it comes to spending money. Even a
one-degree shift in the temperature has dramatic effects on the sales of dozens
of products.”
What are your consumers’ behaviors
during certain weather conditions and/or times of the year? It's a valuable
question for all businesses to ask. Seasonal business is one consideration but
weather is extremely localized and marketers conduct extensive research and
closely monitor weather predictions in order to optimize their product
offerings to meet the fluctuating demands of their consumers.
Want to know more about how the
weather can be used to impact your product marketing? Check out the entire
article here: http://www.cbc.ca/radio/undertheinfluence/how-weather-affects-marketing-1.2801774.
For more about what impacts your product marketing, and how
to harness these things, please contact Packaging Technologies Inc. today by
calling 1-800-303-5883.
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