Dietary Trends: Is Your Food Packaging Getting Attention?

Check out this great article from Business Insider, “10 Foods Taking Over The American Diet”. In it, the author lists the top ten foods being consumed, and notes that people are still opting for ready-made food more often than not – but that doesn’t necessarily mean heading out for dinner or ordering take-out. According to the article, “Foods that fared the best were ones that could be easily prepared and consumed at home.”

Have a look at the list:

1. Yogurt
2. Bottled Water
3. Pizza
4. Poultry Sandwiches
5. Mexican Food
6. Fresh Fruit
7. Granola/Snack Bars
8. Ice Cream Sandwiches 
9. Chips
10. Pancakes

The key here is differentiation. Store shelves are stocked with a staggering amount of competition all trying to capture the shopper’s attention. Time starved shoppers whisk through aisles and as a marketer your objective is to capture their attention and interest and inspire the purchase. Beautiful colour graphics with high impact, package structure that is easy to handle, open and functions well on shelf, are just some of the strategies to win! Trends in shoppers’ behaviour are a window into understanding the market changes in real time to help adjust your marketing strategies.  

Packaging Technologies Inc. is a leader in food and beverage packaging. For more info about how to accelerate your food packaging call Packaging Technologies Inc. today at 1-800-303-5883.