Product Packaging Industry: Focusing on Sustainability

Environmental sustainability has, for the last several years, become an increasingly important aspect of any product packaging strategy. This trend towards decreasing your carbon footprint as much as possible has become a major factor, and has been shown to have a serious influence on buying behaviour - consumers are looking for those products and brands with a focus on the environment.

Sustainability means far more though than just making product packaging recyclable. Total sustainability means taking a look at the entire manufacturing process. Staying at government regulation levels is good, but staying far below them is even better. 

Big names and independent brands alike are really starting to recognize the importance of providing consumers with eco-friendly options. Don’t just take our word for it - check out this news release. 

When thinking about a packaging manufacturer, here are some of the main areas that need to be examined when it comes to eco-friendly packaging:

Reduce - the design and manufacturing of your packaging should include minimizing material and the use of water based inks, but the maximization of structural support and strength - less material should never mean a loss of structural integrity. This not only saves when it comes to the environment, it can also mean reduced shipping costs. 

Reuse - any leftover box trim should not be thrown out - this saves a great deal when it comes to sustainability. This material should be sent back to the paper mill to be reused. Pallets should also be reused to maximize efficiency and decrease transportation waste.

Recycle - make sure that the manufacturer’s waste removal system uses only board materials that are 100% renewable, recyclable and bio-degradable. 

When it comes to sustainable packaging, you need to be sure that your manufacturing company takes it seriously. 

At PTI, we are committed to reducing our carbon footprint and helping you present an eco-friendly face to the world. Call us today at 1-800-303-5883. 

Food Packaging Major Top Trend for 2015

We are well into 2015 now, and we continue to strive to bring the most recent and thought provoking trends to our clients. We have talked a great deal over the last year about the importance of emotions and drawing on consumers’ emotions through your packaging - but now we can back those claims up.

Check out this recent article from Canadian Grocer - it might just make you rethink that branding and food packaging strategy - are you motivating your consumers? “Going for the Sentimental Shoppers” delves deep into the world of emotional food packaging, and how important it is to draw on those heartstrings to not only capture Canadians’ attention and influence their buying behaviour, but also their loyalty.

Check out the article here.  

As a brand, you are likely well aware of the fluidity of a customer’s loyalty. Not only is brand loyalty hard to capture, it is also incredibly hard to maintain. However, as the article states, “If you don’t crack the code of what’s going to deeply motivate your consumers, you aren’t going to grow your business.” Are you using the knowledge available to ensure that your food packaging campaign is the best it can possibly be?

At Packaging Technologies Inc., we are committed to providing the newest technology and up-to-date research data to help you achieve the most from your food packaging. For more about tugging on those heartstrings and drawing out the emotions that influence buying behaviour, please call us today at 1-800-303-5883.

How Much Does Product Packaging Really Matter?

We have all heard that common phrase “it is what’s inside that counts,” but when it comes to product packaging, especially in the CPG industry, does this really ring true? Is it really just what is inside that matters? Does packaging actually make a difference?

Check out this great infographic - you might be surprised just how much product packaging really does matter!

According to the infographic, over 60% of consumers purchase a product for the first time because the packaging initially caught their eye, and 40% will buy that product again because of the packaging.

What is important when it comes to packaging? 80% are concerned about spillage and the packaging protecting against it. 71% want the packaging to be easy to open and 78% want it to be easy to get the product out. 45% are interested in sustainability and how eco-friendly a product’s packaging is. Good to know!

Globally, 41% of people say packaging is important to their overall product satisfaction - that is a major number and signifies just how influential product packaging can be. Are you harnessing this power?

At Packaging Technologies Inc., we know that what is outside matters too - after all, how does someone get a sense about what is on the inside if the outside doesn’t help them understand?

For more about creative custom product packaging that attracts attention please contact PTI today by calling 1-800-303-5883.

Check out more about the infographic here.

Dietary Trends: Is Your Food Packaging Getting Attention?

Check out this great article from Business Insider, “10 Foods Taking Over The American Diet”. In it, the author lists the top ten foods being consumed, and notes that people are still opting for ready-made food more often than not – but that doesn’t necessarily mean heading out for dinner or ordering take-out. According to the article, “Foods that fared the best were ones that could be easily prepared and consumed at home.”

Have a look at the list:

1. Yogurt
2. Bottled Water
3. Pizza
4. Poultry Sandwiches
5. Mexican Food
6. Fresh Fruit
7. Granola/Snack Bars
8. Ice Cream Sandwiches 
9. Chips
10. Pancakes

The key here is differentiation. Store shelves are stocked with a staggering amount of competition all trying to capture the shopper’s attention. Time starved shoppers whisk through aisles and as a marketer your objective is to capture their attention and interest and inspire the purchase. Beautiful colour graphics with high impact, package structure that is easy to handle, open and functions well on shelf, are just some of the strategies to win! Trends in shoppers’ behaviour are a window into understanding the market changes in real time to help adjust your marketing strategies.  

Packaging Technologies Inc. is a leader in food and beverage packaging. For more info about how to accelerate your food packaging call Packaging Technologies Inc. today at 1-800-303-5883.