Back in November, members of the Packaging Technologies team headed to Las Vegas for some fun in the sun and to take in everything that was the annual Automotive Aftermarket Products Expo – an amazing 3 day event featuring the latest and greatest trends in the global aftermarket auto parts industry.
According to the Expo’s organizers, “service professionals attend AAPEX every year for the opportunity to see the newest products and latest technology, gain industry knowledge and management tips and network with industry leaders” – and we wholeheartedly agree! Many of our clients deal in aftermarket auto parts, and as such we are committed to staying in touch and up-to-date with what is going on in the industry in order to provide the best possible service.
Here are some of the great things we took from the Expo, as far as what objectives should be considered in winning package design:
Economics: The best material and design need to be used to create the maximum graphic representation and structural strength required for a project to not only be effective, but economic as well. The newest technology needs to be utilized to help maintain the most cost-effective campaign possible.
Environmental Impact: Sustainability is becoming increasingly important, and the entire design and manufacturing process should reflect this concern for the environment. In what ways does the manufacturing process reduce the environmental impact? Water-based inks, environmentally friendly energy sources, recycled waste – these all contribute to improving the entire process. Also, how does the design optimize smart shipping and fossil fuel reduction?
Innovation: Does the design create a disruption in the traditional marketing landscape? Are we bringing a new design to the market that hasn’t been seen before? And innovation isn’t just about the package design – we are also talking about ease of assembly and the use of new materials. Can we be innovative when it comes to marketing, helping customers stand out on the shelf?
These are major considerations that help us to target our campaigns from the very beginning, allowing you to get the absolute most from your creative automotive product packaging.
For more about AAPEX or product packaging for your automotive goods, please contact Packaging Technologies Inc. today by calling 1-800-303-5883.
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