Over the
past few years, small, locally owned craft breweries have risen in popularity
for a number of reasons, and Ontario’s own Steam Whistle is no different. Steam
Whistle has garnered both national and international attention, not only for
the brew itself, but also for the way it is packaged.
Steam
Whistle may claim to make one thing, really, really well (and they do), but
their packaging changes on a regular basis – helping to keep things current and
fresh. Rather than a simple square box, Steam Whistle strives for innovation by
pushing the boundaries, and their most recent production is no different.
Check out
this recent release from Canadian
Packaging Magazine regarding the new Steam Whistle carton. Perhaps you’ve
seen the various vehicles the brewery designs driving around the city – their
new carton is a play on this: the Can Van 10 pack, shaped like the newest
addition to the vehicle fleet.
In
collaboration with Packaging Technology Inc. (PTI), Steam Whistle’s packaging
supplier, the new design is not only eye-catching, it is functional, and
according to company co-founder Greg Taylor, gives beer lovers a change from
the ordinary 6 and 8 pack options.
When it
comes to creativity and custom packaging, the sky should be the limit. Working
with a company like PTI, you can be sure that your innovative ideas are taken
seriously, and that the end result reflects those ideas.
For more
about creative packaging that hits the target, please contact Packaging
Technologies Inc. today by calling 1-800-303-5883 or visit us online at www.ptibox.com.
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