The
sustainability conversation is one that is being had in boardrooms across the
county. Environmental consciousness has become quite the buzz phrase,
especially when it comes to packaging, and more and more companies are striving
to offer eco-friendly packaging, especially since consumer demands continue to
require it. But what exactly is sustainability?
Some,
mistakenly, understand it to mean packaging products in recyclable materials –
even when those materials may not be recyclable everywhere, but that is just
the tip of the iceberg. Sustainable
means far more than just offering recyclable packaging.
Sustainability
starts with design. Before the manufacturing process even begins, design should
consider how to minimize material but maximize performance. At the drawing
board, designers should be looking at how to use less paper, recyclable labels,
environmentally-friendly inks, etc. And sustainable packaging shouldn’t
compromise strength. The entire design process should take into account how to
use less and achieve more.
Sustainability
means a focus on manufacturing that has less impact. From water waste
treatment, to using flexo water-based inks, to ensuring all suspended solids
remain well below government regulations, your supplier’s manufacturing process
should consider all aspects of sustainability. Using less energy through a
variety of different means also makes a huge difference.
Sustainability
is about the materials used. Again, this is not just recycled or recyclable.
Corrugated board materials should be 100% renewable, recyclable and
biodegradable. Liners and mediums should also be considered – manufactured
using recycled paper sourced from local mills.
Sustainability
means continuing to recycle the same material over and over and over again.
When a sheet of corrugated board is created, what happens to the leftovers? Are
they just thrown in the recycle bin or are they reused as fibre for recycled
paperboard, thereby cutting down on transportation waste? Even simple things
such as this make a huge difference when it comes to sustainability.
The real
goal of sustainable packaging is to protect and package while having the least
impactful effect on the environment. To be truly sustainable though, this needs
to be done with far more intent than just being sure that your materials are
recyclable in most areas. Make sure that your supplier focuses on every aspect
of sustainability – not just one.
If you are
looking to reduce your carbon footprint at the source, Packaging Technologies
Inc. has you covered. Our focus on sustainability means big gains for you and
the environment. Contact us today by calling 1-800-303-5883 or visit www.ptibox.com.
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