POPAI – Latest Innovations & Trends in Packaging

Keeping up with industry trends and developments is a huge part of any retail marketing strategy. Knowing what other companies are doing, and how you can take this knowledge and use it to compete, is an integral part of staying at the top. 

POPAI, The Global Association for Marketing at Retail, is taking part in a huge marketing and retail week in Las Vegas this year from March 17^th to 19^th. We know this is a bit last minute, but if you can find the time to attend these events it is well worth your time!

Events:

-        GlobalShop - the largest annual event for retail design and shopper marketing in the world. This show offers you the chance to find the largest, most comprehensive array of store fixture companies and more in-store solutions anywhere in the world. As part of the event, POPAI sponsors a number of very important presentations and sessions, including information on best practices, customer experience and expectations, and the latest and great trends from the packaging world.  

-        Las Vegas Strip Retail Tour: What better way is there to learn about the latest innovations, designs, displays and marketing tactics than seeing them for yourself? POPAI’s Retail Tours are theme-based guided tours that take you around to various shops along the strip to give you the chance to understand what is working and what isn’t and to network with fellow retailers, marketers, and designers.  

-        OMA Celebration: The final event of the week is the OMA Celebration gala, a night when industry professionals come together to recognize achievement and innovation in retail marketing. Awards are given in a range of categories, judged by a panel of producers, marketers and retailers. This closing event is a great time to check out what the last year ushered in retail-wise, as well as the perfect chance to network and discuss with others in the industry.

When you are in the retail industry, carving out a niche can be difficult, but when you have the right tools success is far easier. Learning about the newest developments, latest innovations, and the most effective trends in packaging is the best way to stay competitive. Custom packaging that takes into account all of these things is a great way to do this – and we are always maintaining a strong hold on what the industry is doing.

For more about POPAI, or to find out about how you can implement the latest trends in packaging into your marketing strategy, please contact Packaging Technologies Inc. by calling 1-800-303-5883.