Trends in Product Packaging Branding for 2014

With the New Year officially here, it is time to turn the focus on your New Year’s resolution. This year, instead of just having a personal resolution, why not make a business one too? There is no better time to change things up than at the beginning of a new year. And why not make some changes that reflect some of the most popular trends in the packaging industry to really make a difference.  

To help you out we’ve compiled a list. Here our top product packaging design experts offer you the top 3 trends for 2014. 

Top 3 Trends 

o   Think Outside the Box. Plain old boring boxes seem to be on their way out – packaging designers are really getting creative when it comes to designing something that stands out from the crowd. Whether your packaging takes the shape of your product or the symbol of something related, it is far easier to create interest and engagement with something thought-provoking and appealing than with a regular, run-of-the-mill box. Transparency is also coming in strong – people like to know what they are buying, so what better way is there to show them than by creating a see-through aspect on your package? 

o   Bland is Boring. A lackluster design is not going to attract attention, so why are you still using one to promote your product? Stop! Combining a variety of different elements to create a design that actually speaks to your customer is just a smart way of doing things. One of the best ways is to use colour. Find out what different colours mean to customers (‘colour psychology’) and implement this knowledge. That being said, white is making a come-back. When done properly, white can be quite the attention catcher – but it needs to be done right. Quality is another way – try something new such as flexoprint PrePrint to ensure high quality colour distribution and avoid ridges caused by after-assembly printing. 

o   Going Green. Sustainability continues to reign supreme in the packaging world and 2014 won’t be any different. Using plastic and  unnecessary extra packaging to house your product will quickly turn customers off, so consider downsizing your packaging and going with a company that uses biodegradable and recycled materials (as well as one with an earth-friendly production process). 

This year, don’t get stuck at the back of the pack. Ramp up your bottom line by considering a revamp of your current product packaging design and incorporate some (or better yet, all) of these industry trends. 

For more about what’s happening in the packaging world and how a simple change can mean big results, please contact Packaging Technologies Inc. by calling 1-800-303-5883.