Drone Beer Delivery - The Future of Beer Sales?

A recent video posted by Granville Island Brewery had tongues wagging in the beer industry. The local brewery introduced its “newest” mode for delivering beer to help ensure the freshest experience ever: beer drone delivery.  Is this the wave of the future for beer sales?

Check out the video:

Quite appropriately, the video followed on the heels of a Globe and Mail article discussing the upcoming introduction of drone delivery to Amazon’s delivery repertoire. And although the video was obviously an April Fool’s prank done very well, it does actually have relevance when it comes to the packaging industry. After all, how would within-a-few-hours delivery impact packaging and the role it plays in a company’s overall marketing strategy.

When you sell your product on the shelf, you can take full advantage of the power of custom designed product packaging which considers the latest trends and innovations in the industry. A strong brand image works wonders when customers are making purchasing decisions, and making use of things like colour psychology and neuromarketing can yield major results. This is all good when that package is on the shelf - but what about when it is in the air?

Online shopping is a great example of the best way to attack this challenge, and those companies that take advantage of every opportunity are the ones who will see a better bottom line. Those companies that see the potential in packaging are the ones that know that the number of people seeing a box in transit through the postal service is huge, and thus represents a lot of exposure. A plain box won’t get the same attention.

Drone delivery, when it finally becomes a reality on a large scale, will mean the same thing. Taking your advertising to the skies will no longer mean a banner pulled behind a plane - your own custom packaging will achieve it all on its own.

For more about custom packaging that gets the attention it deserves, whether on the shelf, in transit, or, in the future, above our heads, call Packaging Technologies Inc. today: 1-800-303-5883.

Side Launch Featured in Canadian Packaging Magazine

Craft brewing has been on the rise in recent years, and for good reason. These small, local breweries are committed to providing high quality beer in small batches that appeal to a wide variety of clientele. But with this rise comes some stiff competition - and creative thinking goes a long way.

For many craft brewers, providing great beer often means great packaging, and Collingwood’s very own Side Launch Brewing Company is no different. Their craft beer has taken the world by storm, winning two major industry awards in 2014, including the highly coveted Golden Tap Award for best newcomer on the scene.

Not only is their beer taking the world by storm, so too is their packaging. It features a zipper pack carton which turns the case into a tray with ease, transporting the three beers made by the brewer to the customer in top fashion.

Packaging Technologies Inc. is proud to be the creator and manufacturer of this innovative packaging design, and we could not be happier for the success of this local brewer. Congrats to Side Launch Brewing Company on such a strong start in the craft brewery world, and all the best in the future - we’re proud to be a part of it!

You can check out the entire article in the November issue of Canadian Packaging, pages 16 and 17: http://issuu.com/glaciermedia/docs/cpac2014nov01_18de8fc0300256.

For more about how Packaging Technologies Inc. can help you design a creative and unique package to set you apart on the beer sales stage, please call us today at 1-800-303-5883.

*Image courtesy of Canadian Packaging Magazine, November 2014

Creative Packaging Genius: The Multi-Purpose Package

Innovation has come to mean a great many things in the retail packaging industry. Some of the newest, most popular packaging campaigns have featured some pretty out-there ideas - but these ideas seem to be what customers have come to appreciate. Clearly there is something to be said for thinking outside the box!

Check out this great video about the newest packaging idea from Papua New Guinea’s South Pacific Brewery - the Anti-Mozzi SP Lager Box!

By coating the beer case with a special blend of eucalyptus, this case becomes multi-functional as pieces of the box can be torn off and thrown in the fire to keep away those uninvited guests! The beer case just became far more than a case for holding bottles.

And it is about far more than just creative packaging for functionality. According to a recent article on Landa Nano, “figures from the US Energy Administration claim that 32% of all waste in the US comes from packaging.” That is a pretty startling statistic and really helps to explain why sustainability in packaging has become so important, at least from a customer’s point of view.

 Check out the full article here: http://www.landanano.com/blog/printing-multiple-purpose-packaging%E2%80%93geniu - it also features a number of other really innovative and intriguing examples of multi-purpose packaging!

At PTI, we are committed to innovation and design that brings your marketing strategy up a notch. If you are ready to think outside, under and around the box, and are looking for a creative packaging design that hits the high notes, please contact us today by calling 1-800-303-5883. 

Cracking the Code to Consumer Behaviour

It is a constant struggle - a balancing act - trying to determine the reasons behind consumer behaviour and why an individual buys what they buy and building a marketing strategy to match. The truth is, many consumers are not always aware of their reasons for certain purchases. Sure, some purchases are made for logical reasons, price as an example, but other times these actions are unconscious and the result of more base instincts and subconscious cues. Sometimes, what a customer says they want and what they really want can differ dramatically - and therein lies the challenge. Figuring out the behaviour and influencing factors is the key to cracking the code to consumer behaviour.

Ok, so where do you start, and how can you then work on those subconscious cues as well as the conscious ones? The answer lies in our frontal lobe - the part of the brain that deals with making logical decisions and higher mental processes. Emotional response, problem solving, and planning are all managed here. But wait - the subconscious comes from the limbic system - so how do we target both? And when did packaging become about biology?

Emotion is key in the marketing game. When you can create an emotional connection for the customer, their behaviour will be impacted. Take this great WestJet advertisement - think about how it impacted the company’s brand image: 

By pulling on the heart strings, a deeper level of connection is made and customers remember that connection.

Another increasingly popular method for explaining consumer behaviour is through neuromarketing, a new field of marketing research that is making waves as far as exploring and understanding why people purchase what they do. Things like eye tracking (to measure eye activity) and facial coding (measuring facial expressions) are just two of the neuromarketing methods being utilized.

Want to know more about the psychology of the supermarket? Check out this great article from Nunwood: http://www.nunwood.com/the-psychology-of-the-supermarket/.  In it, the author goes into great detail about what impacts and influences consumer behaviour, looking at everything discussed here and more. It is really worth a look if you are looking for further clarification on any of the above mentioned points.

Mastering consumer behaviour is becoming increasingly difficult, but our knowledge of the psychology of the supermarket has also grown. Harnessing the power of colour psychology or neuromarketing is a great way to keep that competitive edge.

For more about consumer behaviour and how to target with your packaging, please call Packaging Technologies Inc. today at 1-800-303-5883.